Reverse Marketing

21 August,2017 09:00 pm
IIM Lucknow
Using proprietary tools of Reverse Marketing, Kraftshala has created a model that helps students learn from ads like never before. Ads are to a marketing student what a sharpening tool is to a knife. This model helps students form their own perspective about a specific brand or a category, and that really differentiates them in a marketing interview.  
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