Brand Building

Unleash your marketing career through India's most sought after brand building program. Learn directly from top marketers, create campaigns for real brands, tap into exclusive recruitment opportunities and get recognized as a high potential marketing talent.

5 weeks · Rs 12,000/- + GST

Enroll Now



Program Benefits

Gain IndustryCreds Certification

Earn credentials that top recruiters value most in sales and marketing professionals.

Enjoy Flexible Scheduling

5 week online program flexible to accommodate your B-school requirements like exams and fests.

Learn through Stories & Frameworks

Let industry stalwarts help you grasp the nuances of S&M, structured through easy-to-remember frameworks.

Use data to craft your own action plan

Get evaluated on metrics used by recruiters and benchmark yourself against the best in the country.

Join an Exclusive Community

Engage with peers from top B-schools and learn through each other's experiences.

India's most powerful brand stories taught by people who created them

Top industry experts teach using real life case stories of Indian Brands

Nikhil Chand
Senior Vice President
Varun Satia
Virat Mehta
Former Head of Brand Communication,
Sreerupa Banerjee
VP, Brand Strategy & Communication
Chirag Desai
Marketing Manager
Kunal Malhotra
Marketing Manager - NESCAFE & NESTEA,
Bhawna Sikka
Global Marketing Manager,

Who is it for?

This program is crafted for B-School students who intend to make a career in Brand Building.

Program Vitals


5 weeks

What do you get

7 hours

of total video content

1 hour

Interview with an Industry Expert


Live Projects (Nestle, 3M and many more...)


Recorded Interviews to practice and share

Program Fee

Rs. 12,000/- + GST

Student Speak


  • Introduction to Masterclass's brand building philosophy
  • Understanding the program and assignment expectations
  • See a Bird's-Eye view of the Marketing Process
  • Introduction to the Strategic Communication Brief
  • Define the relevant competitive set for your brand
  • Plot the competitive and category landscape
  • Understand and articulate the Cultural Landscape
  • Understanding the Brand Opportunity Framework
  • Action points for Royal: An established brand in an established category
  • Identify market share opportunities through Consumer Engagement Funnel
  • How to, when to and why to premiumize?
  • Action points for a Party Pooper: An emerging brand in an established category
  • Action points for a Rope Walker: An emerging brand in an emerging category
  • Action points for a Visionary: An established brand in an emerging category
  • Identify category growth opportunities through Growth Equation
  • Identify the Barriers and the Triggers
  • Frame the Communication Challenge
  • Understand why brands target
  • Need states and consumer typologies based segmentation and targeting principles
  • Target the segment you should go after
  • Understand consumers, shoppers and influencers
  • SuperConsumer Deep-dive Framework
  • Undergo the Insight Discovery Process
  • Insight Cheat-Codes
  • Choose between Insight Directions
  • Reach from Insights to a compelling proposition
  • Define the brand personality
  • Frame the functional and emotional benefits
  • Understand the Reason to Believe (RTB) that works for your brand
  • Formulate the key message strategy
  • Understand the Target Consumer: Recruiter
  • Working on Self-Awareness and choosing your stories
  • How to make your stories engaging
  • Why should you 'know' Digital and where to start?
  • Purchase and UI/UX
  • Data Trends and re-targeting
  • Understanding Search: SEO and PPC
  • The great and terrible power of marketing
  • Closing remarks


IndustryCreds in Brand Building is a unique online educational offering designed to equip you with the skills you need, to land the job you want, so you can build the life you deserve.

The program helps you crack outstanding placements and stand out in any marketing stint, through powerful, industry relevant content, vibrant discussions with peers and a rigorous evaluation process. IndustryCreds are created and designed in partnership with the leading sales and marketing companies of India.

As soon as you start the program, you join other students from across the top campuses of the country in working towards the same credential. You interact with your fellow students, as well as members of the Kraftshala Coach team, in an online community to receive support throughout the program.

The evaluation process at the end of the program ensures you have complete clarity on where you stand and how you can improve.
This program is crafted for B-school students who intend to make a career in Brand Building.
Our curriculum managers partner with hiring managers and subject matter experts from leading companies to figure the skills to be demonstrated in the placement process. The programs are designed to build these skills through conceptual understanding of real world brand building.
Yes, based on your performance, an IndustryCreds Brand Building certificate and score would be issued along with your key strengths and improvement areas highlighted.
IndustryCreds scores are evaluation scores earned at the end of the program. These are calculated on the basis of 10 SuccessKeys, which are parameters that reflect leadership and S&M aptitude that are used by major recruiters in their own hiring process.
These credentials are useful to benchmark yourself against absolute standard, while also demonstrating your brand building potential to our industry partners, many of whom are leading recruiters at top business schools. If you do well your name gets forwarded to our partnering recruiters as a high potential talent.
The final evaluation interviews would be taken by an expert interviewer panel. This team comprises of industry professionals shortlisted and trained to maintain a consistent and enriching interview experience that conforms to industry standards.
The program schedule allows students to learn and practice at their own pace, and is adjusted to each campus's specific schedule. The program consists of 7 hours of self-paced video content. The schedule will be adjusted to major campus events such as exams and fests.
Discussion forums will be used to quell doubts and reach an in-depth understanding of each and every concept.
No, this is a non-refundable program.

Be the Marketing and Sales Leader of tomorrow

Loading ...